The Evolution of Fundraising: An Illini Success Story

Sean McDevitt

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By Sean McDevitt
FightingIllini.com

The days of direct mail, handwritten letters and phone calls have long been over.

For years, “old school” single-channel tactics such as email solicitation, evening phone calls to alums, and mailings have been trending down. The transactional gift is still there, but the change in…

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Sean McDevitt

Most days I’m a professional copywriter, author, essayist, husband, father, and scrambled eggs maker. Find me at seanmcdevitt.com.